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Malcolm Gladwell on How to Build Influence to Drive Forward Great Ideas

Influence has always shaped our world, but the way we build it has evolved dramatically in recent years. So how can you harness what makes ideas spread to get ahead?

Get these questions answered and more during a conversation with New York Times bestselling author and journalist Malcolm Gladwell.

With a unique ability to blend storytelling and social science, Gladwell made complex concepts accessible through bestselling books like “The Tipping Point,” “Blink” and “Outliers.” His work has shaped conversations around what drives change — whether it’s identifying hidden factors behind major social trends or challenging conventional wisdom on decision-making and achievement. In his latest book, “Revenge of The Tipping Point,” he re-examines his early theories to offer fresh insights on influence and the evolving nature of ideas.

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