Product Information Management (PIMLY Ownership)
- Serve as the primary administrator and business owner of the PIMLY platform.
· Manage the product content lifecycle from creation through ongoing maintenance and optimization.
· Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
· Ensure product information is accurate, complete, consistent, and aligned across all digital channels.
Product Detail Page (PDP) Optimization
- Create, maintain, and continuously improve Product Detail Page (PDP) content.
· Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
· Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
· Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.
Digital Asset & Image Management
· Manage product imagery within PIMLY and support digital asset systems.
· Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
· Ensure assets meet company branding, quality, accessibility, and e-commerce standards.
SEO & Product Discoverability
· Establish and maintain product content standards and governance processes.
· Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
· Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
· Develop KPIs and scorecards related to product content, completeness, and quality.
· Recommend process improvements to streamline product content workflows.
Data Quality & Governance
- Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.
Website & Digital Experience
- Manage website content updates and ongoing website improvements.
· Support website personalization and customer experience initiatives.
· Monitor website usability and recommend enhancements.
· Analyze website behavior using GA4 and other digital analytics tools.
· Conduct periodic audits for SEO, accessibility, content quality, and user experience.
Ecommerce Operations
- Support administration and optimization of Salesforce Commerce Cloud (SFCC).
· Monitor ecommerce performance metrics and customer purchasing behavior.
· Partner with Sales and Product teams to improve online merchandising.
· Assist with testing and deployment of new ecommerce functionality.
· Identify opportunities to improve product discoverability and conversion rates.
Analytics & Reporting
· Develop and maintain dashboards for website, ecommerce, and product content performance.
· Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.
· Translate data into actionable recommendations for stakeholders.
Cross-Functional Collaboration
- Partner with Product Management to launch new products and update existing product information.
· Collaborate with Marketing Communications to ensure product messaging consistency.
· Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.
· Support continuous improvement initiatives across digital channels.
Required :
- Bachelor’s degree in Marketing, Ecommerce, Business, Communications, or related field.
· 2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.
· Experience working in a Product Information Management (PIM) system.
· Strong understanding of product content strategy and digital merchandising.
· Experience with SEO and content optimization.
· Strong organizational and project management skills.
Preferred:
- Experience with PIMLY or other enterprise PIM platforms.
· Salesforce Commerce Cloud (SFCC) experience.
· Salesforce Marketing Cloud (SFMC) experience.
· Knowledge of Google Merchant Center requirements.
· Experience with product taxonomy and attribute management.
· Experience managing digital assets and DAM platforms.
· Basic HTML and CMS knowledge.
· Experience with Google Analytics (GA4) and digital reporting.
· Experience with SEO and content optimization