Director of External Affairs

STATUS: Full Time SALARIED EXEMPT

LOCATION: NYC & Brewster, NY, or remote

REPORTS TO: Executive Director

COMPENSATION: $75,000-85,000, $500 monthly taxable health care stipend

The Director of External Affairs promotes SPACE on Ryder Farm’s mission, vision, and core values. Their role is threefold:

1. To create and implement marketing and communications strategies that strengthen the awareness of SPACE (both programmatically and as an institution) to its constituencies,
2. To create earned revenue streams and communicate them effectively, and
3. To execute the communications side of contributed revenue plans.

This position is an integral part of SPACE’s leadership and will help to model a collaborative, inclusive workplace. The Director of External Affairs will supervise the Digital Media Consultant and will work closely with the Executive Director, Development Manager (to be hired in the second quarter of 2023), and Institutional Giving Consultant. The department has the potential to grow to include a Communications Manager and external press representative.

POSITION DETAILS:

Institutional & Programmatic Marketing:

• In collaboration with the senior leadership team, define and defend the institutional brand
• Meet all of SPACE’s graphic design needs either through execution or in-budget external hire
• Strategize and implement a system of regular communications to stakeholder groups
• Maintain an active social media presence
• Manage the organization’s website and ensure that the information presented is organized, updated, and aligned with the communications strategy
• Review and maximize communications analytics
• Report on external relations at quarterly board meetings
• Promote residency applications and other opportunities
• Promote awareness of on-farm community events

EARNED REVENUE DEVELOPMENT:

• Create brand-aligned merchandise and determine appropriate sales methods
• Investigate and implement earned revenue opportunities

CONTRIBUTED REVENUE COMMUNICATIONS:

• Work with development team to create and implement a communications strategy to execute annual development plan
• Work with the development team to generate graphic design for fundraising campaigns and events

PRESS

• Manage the press database and calendar
• Draft and send press releases in collaboration with relevant staff members
• Respond to press inquiries

MORE ABOUT THE POSITION:

SPACE on Ryder Farm is a grassroots organization. The Director of External Affairs should be flexible, dexterous and eager and able to support in a multitude of ways. This is a full-time position with the ability to work remotely. SPACE observes a biweekly payroll. To apply for this position please send a resume and cover letter to jobs@spaceonryderfarm.org with the subject line: Director of External Affairs Position. Applications will be reviewed on a rolling basis and the position will be opened until filled.

SPACE’s values are equity, inclusion, support and radical hospitality. Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment. As an equal opportunity employer we are committed to employment practices that ensure employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, sexual orientation, gender identity or expression, genetic information or any other factor that is not related to the position.

SPACE strongly encourages individuals from marginalized and underrepresented groups to apply. SPACE on Ryder Farm is an Equal Employment Opportunity Employer.