GENERAL DEFINITION AND CONDITIONS OF WORK: Performs intermediate professional and administrative work in the area of social media and content marketing, promotion of tourism and economic development activities, administrative duties, and coordination of visitor center operations; does related work as required. Work is performed under regular supervision. This is medium work requiring the exertion of up to 50 pounds of force occasionally, up to 20 pounds of force frequently, and up to 10 pounds of force constantly to move objects; work requires reaching, standing, walking, fingering, and repetitive motions; vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels; visual acuity is required for preparing and analyzing written or computer data, operation of machines, operation of motor vehicles or equipment, and determining the accuracy and thoroughness of work; the worker is subject to inside and outside environmental conditions.
ESSENTIAL FUNCTIONS/TYPICAL TASKS: Serve as brand specialist by overseeing and coordinating social properties, including channel moderation, brand-to-consumer engagement, and strategic campaign amplification. Assist with the development of engaging content for each social channel. Assist with curating and developing monthly social reports to accompany the department’s monthly media status reports. Monitor comments across all social channels and respond in a timely manner. Amplify branded consumer initiatives through creative social media campaigns. Assist with drafting and maintaining social editorial calendar to align with brand guidelines and creative platforms. Create unique content opportunities to drive traffic to VisitCulpeperVA.com, update website event calendars. Scout social media influencers and coordinate their contracts and itineraries. Stay on top of data-driven travel and tourism trends, as well as social media best practices. Stay informed and report on news and current events, trends and pop culture as it may relate to travel and tourism. Provide support to visitor center; receive and process incoming requests; prepare and maintain manual and computerized records. Assists with on-going projects, including tracking data, processing invoices, maintaining salesforce, files and contracts. Manages scheduling of Visitor Center Assistants. Prepares, processes and maintains a variety of documents including timesheets, leave records, invoices, purchase orders, payroll records, comp time sheets, training records. Provides front desk coverage as needed on weekends, when Visitor Center Assistants are unavailable. Provides information to citizens, visitors and employees. Checks and reviews a variety of information for accuracy, completeness and conformance to established standards and procedures; Assists with records management duties. Makes arrangements for meetings, classes, conferences and staff travel. Assists with the preparation of a variety of reports, including grant performance and reconciliation reporting. Coordinates the ordering of brochures from regional and state vendors including Visitor Centers, accommodations, attractions, and events. Support the Visitor Center Assistants on accurate inventory of local brochures and outside vendors. Performs related tasks as required.
KNOWLEDGE, SKILLS AND ABILITIES: Thorough knowledge of methods, approaches and procedures involved in marketing/communications programs; thorough knowledge on established and emerging social media platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, reddit, TikTok, and others; knowledge of social scheduling and visual planning platforms; thorough knowledge of standard office practices, procedures, equipment and administrative techniques; general knowledge of the organization and functions of the office or department; analytical and reporting skills; editing and proofreading skills; verbal and written communication skills; ability to work on multiple projects simultaneously; ability to think both creatively and strategically; ability to maintain office records and to prepare accurate reports; ability to collaborate in a team environmental; ability to work independently; and ability to establish and maintain effective working relationships both internally and externally.
EDUCATION AND EXPERIENCE: Any combination of education and experience equivalent to a Bachelor’s degree in marketing, business administration, or related field and some experience in marketing/communications, social medial community management, and/or content marketing.
SPECIAL REQUIREMENTS: Possession of an appropriate driver’s license valid in the Commonwealth of Virginia.