Marketing Coordinator

Company Overview

Heart of Gold Title is dedicated to providing exceptional title services rooted in our core values of faith, family, and friendships. We believe in doing what’s right for our customers and giving back to our community, ensuring that every file represents a family with whom we build lasting relationships.

Summary

We are seeking a dynamic Marketer to join our team at Heart of Gold Title. Relationships mean everything in our business; all candidate and employees must 100% believe and buy in to our CORE VALUES. We are looking for someone to manage all marketing efforts of Heart of Gold and our assist our business partners with theirs. You will be working closely with the Heart of Gold Team as well as it’s realtor partners to help market, grow and retain their perspective business. This will heavily include CRM development/enhancement, creating marketing campaigns, enhancing and establishing brands, social media content/management and event planning. In summary, the primary goal is to bring in and retain as many partners as possible for Heart of Gold and growing the sales pipeline.

Responsibilities

• Highly Organized: Develop and enhance CRM to assist sales growth, development and accountability.
• Establish and setup Heart of Gold’s entire social media engagements and campaigns for entire year.
• Meet w/ realtors to discuss, improve and brainstorm their marketing ideas and campaigns.
• Develop and implement effective marketing strategies to promote our title services.
• Manage HOG’s CRM, social media platforms, brand, community engagement and charitable giving.
• Develop and create as many hot leads as possible for sales team via social media and CRM campaigns. (turn cold leads into hot leads for sales team)
• Create engaging content for various platforms to enhance brand visibility.
• Utilize digital marketing tools and analytics to track performance and optimize campaigns.
• Manage marketing automation processes to streamline customer engagement.
• Develop direct to consumer (past clients) marketing to expand our client base.

Requirements

• Highly organized.
• Strong face to face customer service skills.
• Strong skills in digital marketing, content creation, and copywriting.
• Familiarity with performance marketing techniques and tools.
• Knowledge of HTML and Google analytics is a plus.
• Strong skills and knowledge of social media marketing and content.
• Excellent communication skills, both written and verbal.
• Proficient in Canva and Adobe.
• Knowledge of CRM capabilities and strategy.
• Setting up CRM’s for max efficiency and function )
• Ability to work collaboratively within a team-oriented environment.

If you are passionate about marketing, sales, service, teamwork and culture that truly makes a difference we invite you to apply today and become part of the Heart of Gold Title family!

Job Type: Full-time

Benefits:

• Dental insurance
• Employee discount
• Profit Sharing
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Sales Commission (performance based with additional incentives)

Schedule:

• Monday to Friday
• No weekends

Ability to Commute:

• Dublin, OH 43016 (Required)

Ability to Relocate:

• Dublin, OH 43016: Relocate before starting work (Required)

Work Location: In person. Part time remote work may be allowed after 90-day onboarding period.

Additional Sales Bonus/Commission (when incentives met):

• Client Retention Goal Bonus ($1K+)
• Social Media Lead Generation Bonus ($1K+)
• 10% Commission on all deals closed from marketing initiatives (BIG $ Potential)
• Sales Team Lead Generation Goal Bonus ($1K+)

• Set lead generated/converted goals for social media leads closed
  • $1,000 bonus if/when incentive met
• Set client retention goal for 2027
  • $1,000 bonus if/when incentive met
• Created consumer direct leads (past buyers and sellers)
  • 10% commission on all closed deals
• Leads created/given to sales team
  • 4% COMMISSION ONCE CENVERTED FOR 1 YEAR
    • Salesperson closing, will get 6% year 1, then go to normal full schedule.
  • 10% Commission and all self-created and maintained leads/contacts.