This job posting is for Superpaw and is supported by KOTRA New York.
Head of North America Growth (D2C / Amazon / TikTok Shop)
Company: SUPERPAW Co., Ltd. (Super Pawbulous)
Employment Type: Full-Time
Work Location: Two hiring locations available:
United States: U.S.-based remote position
South Korea: Seoul Headquarters
Compensation:
U.S.-based: USD $120,000–$160,000 base salary + U.S. online sales-based performance bonus + negotiable stock options
Seoul-based: KRW 100,000,000–150,000,000 base salary
Expected Start Date: November 2026 (Negotiable)
Company Overview
Founded in 2022, SUPERPAW is a South Korean pet wellness company operating the Super Pawbulous brand. The company develops innovative pet products, including dental chews and dental chew boosters, designed to address everyday pet care needs.
SUPERPAW has expanded its presence through Costco Korea and is entering the U.S. market through channels including Amazon, direct-to-consumer e-commerce, and Chewy.
We are seeking an experienced growth leader to develop and scale our North American online business.
Key Responsibilities
Lead the North American online business across Amazon, Chewy, D2C e-commerce, and TikTok Shop, with full P&L ownership.
Develop and execute U.S. e-commerce growth strategies.
Manage U.S. marketing budgets, including creator seeding and influencer initiatives.
Directly manage and optimize advertising campaigns across Meta, TikTok, and Amazon.
Lead the launch and growth of TikTok Shop in the U.S.
Manage external marketing agencies and performance partners.
Monitor sales performance, profitability, and marketing ROI.
Report directly to the CEO and collaborate closely with the Seoul headquarters.
Qualifications
Minimum 7 years of relevant professional experience.
Proven experience launching or scaling a U.S. online business for a consumer packaged goods (CPG) brand.
Demonstrated ownership of growth strategy and marketing budgets.
Hands-on experience managing at least USD $3 million in cumulative online advertising spend, including at least USD $1 million in a single year.
Strong understanding of U.S. e-commerce platforms and digital marketing.
Excellent English communication skills.
Advanced Korean proficiency for daily collaboration with the Seoul headquarters.
Work Authorization
Candidates applying for the U.S.-based remote position must be legally authorized to work in the United States. U.S. work authorization requirements do not apply to the Seoul-based position.