Digital Marketing Manager — Sockrates Custom Location: Remote or on-site (open to either) Type: Full-time
About Sockrates Custom Sockrates Custom makes custom branded socks for the promotional products industry, with production in Italy. We’re an Inc 500 company and B2B on both sides of the business — selling to distributors and agencies who resell to their clients, and directly to end-user companies who want custom socks for their own brand, team, or event. We’re building out a real marketing engine for the first time. This is a “wear all the hats” role for someone who wants ownership over marketing, not just a piece of it.
The Role
We need one person who can own digital marketing end to end: strategy, execution, and results. You’ll build and run email marketing, content, social, and campaigns — and coordinate the occasional photo/video shoot — all with a B2B audience in mind, covering two distinct buyer types: distributors/agencies who resell our product, and end-user companies buying for their own use. No direct to consumer marketing here.
You won’t have a team of seven like the bigger players in this space do. You’ll have full ownership, a lot of trust, and the chance to build the function your way.
What You’ll Do
- Email marketing: Keep our existing distributors and end-user clients engaged with regular campaigns, product updates, and nurture flows. Build and optimize automated email flows that turn new contacts into customers — tailored differently for distributor vs. end-user audiences where it makes sense.
- Lead generation: Develop new ways to pull both distributors and end-user companies into our email list and pipeline — landing pages, lead magnets, social-to-email funnels, and other creative acquisition ideas.
- Content marketing: Plan and produce content (written, visual, video) that supports sales and builds our brand in the promo products space.
- Social media: Own our social presence — planning, posting, and using it as a lead source, not just a brand-awareness play.
- Campaigns: Conceive, plan, and run marketing campaigns from idea to execution to results — for new product lines, seasonal pushes, and distributor-facing promotions.
- Reporting: Track what’s working and bring data-backed ideas back to the table.
What We’re Looking For
- Early-career marketer, 0-3 years of experience. Recent grads from South Florida-area schools (FAU, Lynn, Palm Beach Atlantic, Palm Beach State, etc.) are strongly encouraged to apply. Some real-world experience through internships, part-time roles, or your own projects is a plus, but we care more about drive than a long résumé.
- Interest in B2B marketing. You’re curious about how businesses buy from other businesses: longer sales cycles, and how to speak to both distributors/agencies and direct end-user companies. We’ll teach you the rest.
- Email marketing basics. Familiarity with a platform like Mailchimp, HubSpot, Klaviyo, or similar (coursework or internship experience counts).
- Creative eye for content. You can create or coordinate good photo, video, and written content. You don’t need to be a pro, just resourceful and have good taste.
- Social media savvy with a lead-gen mindset. You understand that social is about driving conversations and opportunities, not just likes.
- A self-starter. You’ll be our only marketing person, so you’ll set priorities as much as execute them. You’re comfortable figuring things out and asking for help when needed.
- Local to the Boca Raton area, or able to commute to our office in Boca regularly.
- Bonus: Experience or interest in promotional products, apparel, or a similar physical-goods industry.
Why This Role
You’ll have the rare chance to build a marketing function from the ground up at a growing company, not manage one piece of a machine that already exists. You’ll get hands-on exposure to every channel, direct access to leadership, and room to bring your own ideas. If you want ownership, variety, and a real runway to grow your career, this is that role.